Discover how Atom’s tourism marketplace can bring unique value to your business. Discover how Atom’s tourism marketplace can boost your online visibility.
Welcome to Australian Tourism Online Marketplace, or simply, Atom, Australia’s own tourism marketplace.
You’ve joined a marketplace of over 55,000+ locals use Atom to put their tourism business in the spotlight. As a new member, we'll introduce you to our marketplace, how it works and provide important tips to help you get started and enhance your journey with us. Let's go!
About Atom
Atom has proudly powered digital tourism in Australia for over 20 years.
Created by Australia’s official tourism bodies to support local businesses like yours. Atom is Australia's only homegrown tourism marketplace, owned and backed by government. Our aim is to grow your bottom line, not ours.
Atom exists for the greater good of tourism – a trusted partner working in your best interest.
Atom is the easiest way to put your tourism business in front of more customers. Our digital platform is connected to over 260 global distributor websites, including Australia’s official tourism organisations. Simply create your Atom profile and we’ll publish it everywhere, in real time. Best of all, we're a non-profit, so you can enjoy direct bookings without paying any commission.
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Is Atom the old Australian Tourism Data Warehouse?
Yes Australian Tourism Online Marketplace (Atom) is the new Australian Tourism Data Warehouse (ATDW).
We’ve transformed, including a new company name, brand, and most importantly a new world-class platform. The new platform delivers enhanced capabilities, streamlining the process with easier navigation and in-built intuitive features.
Atom’s modernised platform is shaped by feedback from our industry, ensuring it’s ready to power the dynamic needs of Australian tourism, now and into the future. Smart, efficient, connected, its built to intelligently match supply and demand, making it easier for people to find your business.
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Our Marketplace
Atom is a digital platform that connects local tourism businesses with new customers. As Australia’s trusted tourism marketplace, our business is to make sure that everyone knows about your business.
Together with the nation’s official tourism bodies, we work to give your business the visibility it deserves.
Today, Atom supports more than 55,000 locals, connecting them to an impressive 80 million potential visitors annually. We stand proudly as Australia’s only homegrown tourism marketplace, showcasing nearly 90% of the nation’s accommodation and attractions.
Increasing your visibility
Atom offers increased visibility and global reach at an affordable price. Atom partners with 260 global distributors, giving you access to a potential visitor audience of over 80 million, annually.
With just one upload, Atom shares your profile with leading websites including Australia’s national, state and territory tourism bodies.
[Button placeholder: See our partners here – link to Distributor page on website]
Capturing demand
By partnering with Atom, you have immediate access to a wide range of tools, products, and services that can help you share your tourism experience with the world.
You’ll discover these in the future stages of your onboarding journey with us. To get you started, a simple way to visualize this is to think of two key areas where Booking.com brings you value:
1 Visibility: On Booking.com, guests from around the world are within a few clicks of discovering your property. We help you find opportunities to rank well in search results for the guests who matter most to you and your business.
2 Conversion: Ranking well in search results is important, but the ultimate goal is to secure bookings at your property. Our platform facilitates a smooth and secure booking experience that encourages guests to commit to a stay at your property, ultimately helping you get more bookings.
Marketplace foundations
Want to deep-dive directly into what settings and products to use to capture your share of bookings on our platform? Check out our Marketplace Foundations.
Read more >
Helping you grow
At Atom, we’re committed to helping you grow. To offer you one of the most comprehensive sets of tools, products, market insights, and support in the industry, we’re continuously improving our platform.
Our goal is to bring you bookings from guests that you may not have reached otherwise, ease your operations, and provide access to data and marketing tools to grow your business. We’re committed to making a positive impact on our partnership in four key areas:
Improving your results: We’ll help you improve your results by empowering you to make the right decisions to drive your growth on our platform.
> Learn about our solutions to help you succeed
Communicating our value: We believe in being transparent in showcasing the initiatives and investments we’re making to steer the future of your business.
> Discover the latest ways we’re driving value for you
Deepening our relationship: We aim to strengthen our bond with you by adding depth and meaning to each interaction you have with us.
> Find out how we celebrate your incredible hospitality
Offering you support: We’re here to offer you support by equipping you with tools and resources that enable you and your business to thrive.
> Explore our resources and advice