What is my event type?
The 'Event' category captures one-off, irregular, or themed events that have a leisure-tourism focus. Events are classfied into the followng event types:
A business which conducts permanently housed or regular events are not eligible for the event category. Permanently housed or regular activities are to be listed in the Attraction or Tour category.
- Business Event - Eligible for events which permit leisure time at the destination within the program and can attract participants from interstate or overseas to travel for the event.
- E.g. Significant conferences, seminars, galas, launches, symposiums. Classes, Lessons, Workshops and Talks - Suitable for one-off educational events. E.g. Art, cooking classes/lessons and motivational/inspirational speakers.
- Community Event - Targets the broader community and interested visitors. Must be open to the general public and in a public venue. E.g. Fetes, charity events, street parades, local
Christmas light displays. - Concert or Performance – Includes live shows and once off entertainment events where the audience is static. E.g. Plays, musical theatre shows, opera, stand-up comedy, circus
performance, music concerts. - Exhibition and Shows – Applicable for exhibits/display events and shows/expos only. E.g. Open Gardens, French Impressionism, Royal Shows, Lifestyle Shows, Caravan and Camping Expos.
- Festivals and Celebrations – A short term event with a specialised theme. E.g. Film Festivals, Food and Wine Festivals, Mardi Gras, ANZAC Day events, New Year’s Eve events, Parades, Open Days.
- Food and Wine – Any event with food, wine or other beverages as the core component of the event such as a themed dinner or lunch. E.g.Themed dinner/lunch, performance at a
winery, truffle hunt. - Markets – Reserved for specialised, one off or irregular markets. E.g. Special night market, crafts themed, produce market, plant themed, pop-up market.
- Sporting Events – Has a high potential to attract interstate/overseas visitation. Includes events for participation, viewing or a combination of both. E.g. State and national sporting
games (AFL, NRL).
Business Event: Conferences, seminars, and launches.
Classes, Lessons, Workshops: Educational focus
Community Event: Public events like fetes and parades.
Concert or Performance: Static live shows.
Exhibition and Shows: For exhibits and expos.
Festivals and Celebrations: Short-term themed events.
Food and Wine: Events centered around food and beverages.
Markets: Specialised, one-off or irregularly scheduled markets.
Sporting Events: Attracts interstate/overseas visitors.
Permanent or regular activities/events belong in Attraction or Tour.
For Major Events, please create an overarching event, as well as idividual events within the program.
For Major Events, please create an overarching event, as well as idividual events within the program.